7 Best Ad Networks for Publishers in 2023
Are you thinking about how to monetize your blog? Given the level of competition in each niche, monetizing a blog is not an easy task. Choosing a good ad network to monetize your site as a publisher is a real headache.
Starting a blog is fairly easy but earning a good passive income can be a difficult task. Even if you started your blog as a hobby, it can also be a lucrative source of income.
Joining an ad network is one way to monetize your website. These are online services that act as go-betweens for publishers like you and various advertisers.
Ad networks simply collect unsold advertisements from publishers and resell them to advertisers. In exchange, they receive a portion of the ad revenue. Certain ad networks may mark up these advertisements before selling them to advertisers.
Choosing the right ad network to work with can have a significant impact on the long-term earnings of your blog. As a result, before signing up and placing ads on your blog, you should research several networks.
So, which ad networks should you use to get the most bang for your buck? In this article, we’ve compiled a list of great ad networks for bloggers and publishers:
Here are the best ad networks for bloggers and publishers in 2023:
Best Ad Networks for Publishers
Which ad network pays the most? Here’s the list:
|S.N.||Ad Networks||Average RPM|
The above tabulated data is based on various research done in many sites using the mentioned ad networks. Keep in mind that the average RPM is for Tier-1 countries like the USA, the UK, Canada etc.
Mediavine is an ad management platform that provides a comprehensive and unique solution to thousands of publishers across the world.
If you want to optimize how advertising displays on your blog or website, Mediavine might be an excellent way. Also, Mediavine is entirely free in the sense that there are no setup or registration fees.
Publishers that use other ad networks to display advertising on their websites are also denied access to Mediavine. In addition, you must have more least 50,000 monthly sessions to join the Mediavine publisher program. They’ll check to see whether the traffic is organic and if there’s any bot traffic or other suspicious activity.
Furthermore, if AdSense has already banned your website, Mediavine will not work with you. Furthermore, the United States, the United Kingdom, Canada, and Australia must account for the bulk of your website traffic.
Mediavine also gives its publishers a healthy sum of money. With Mediavine, you can calculate the Revenue per Mille (RPM), which is the amount you make for every 1,000 sessions. Also, The RPM might range from $15 to $30 on average depending on the publication, niche, and traffic locations.
Ezoic is a wonderful alternative to AdThrive and Mediavine. This ad network can significantly increase your ad revenue if your blog traffic isn’t mostly from the United States.
Their advertiser network is more diverse. Hence, they cover a wider range of demographics and geographical regions. As a result, if your visitors originate from all over the world, Ezoic can serve advertisements to all nations and readers that are relevant and engaging to them.
Ezoic is also a Google Certified Partner. Ezoic allows you to sign up with a monthly visitor count of 10,000 or more. Moreover, The Average RPM may range anywhere between $12 and $28 for most of the publishers depending on the traffic locations.
Read: Best CPA Networks
AdThrive is a well-known full-service ad management network that provides a wide variety of services. This ad network is only available to less than 3000 publishers.
Moreover, AdThrive requires a minimum of 100,000 monthly pageviews to join. The average RPM for AdThrive is between 13 and 25 dollars for most of the publishers. As a result, you’ll be able to earn up to $20 for every 1,000 pageviews.
In addition, AdThrive goes out of its way to help and support its publishers. For all applications, AdThrive has a very strict quality evaluation method. So, If the majority of your traffic originates in the United States, you have a far greater chance of getting allowed into the network.
Above all, if your blog isn’t accepted, don’t be afraid to contact them and inquire about why your application was turned down. They’ll often offer you specific measures to take to enhance your chances of coming on board.
Moreover, you can always look for adthrive alternatives if your site doesn’t get approved.
Pubfuture is an ad network with a high conversion rate. According to their claims, ad revenue can increase by 50 to 200 percent when compared to AdSense. And, it offers its publishers a variety of ad formats and excellent customer support to boost their ad revenue.
You should discuss with the account manager to have the best solution for your website.
Your earnings with PubFuture will undoubtedly improve thanks to high-quality adverts and various global leading demand sources. Using their video ad on your website will significantly increase your ad revenue, with CPMs as high as $25.
To be eligible for PubFuture, your blog or website must get at least 100k monthly views. When using PubFuture, publishers may expect their RPM to range from $5 to $25.
Along with this PubFuture offers a variety of ad formats to its publishers including banner, video, native and interstitial. The formats that they often have higher revenue than other ad networks are Video ads, Sticky ads, and 300×250 ads.
The main pros and cons of the PubFuture ad network are mentioned below:
- Excellent Customer Support
- Fast and hassle-free payments (payouts are on the 10th – 15th monthly)
- Various world’s leading demand sources
- Good quality ads
- Good revenue (especially with Video ads, Sticky ads, and 300×250 ads)
- Lengthy Ads.txt file due to numerous demand.
- Long Approval Process (can take up to 10 days)
Overall, PubFuture is an excellent ad network. You can find more about this ad network from the detailed review below which I’ve written with my experience with the very ad network.
Google Adsense, also known as content targeting advertising, began in March 2003. Since its start, Adsense has established itself as the most trustworthy and dependable advertising network on the planet.
The platform is known for its ability to create and deliver responsive banner advertisements on blogs and websites. Google takes pleasure in presenting adverts to a diverse group of people depending on a variety of characteristics, including the content of the website and the visitor’s geographic location. Adsense is unmatched when it comes to providing high-quality, non-intrusive, and relevant ads.
AdSense has recently launched side rail ads to help publishers earn even more. You get many updates and ways to earn from your blog using adsense as it always gets better than before.
The CPC (Cost-Per-Click) model is used by Adsense. Your advertiser will decide how much they are willing to spend for a single click on an ad on your website. The CPC on AdSense ranges anywhere from 0.02$ to 5$ depending on a variety of things such as keywords, geographical location, advertisers, and so on.
Well, there are no traffic requirements to apply for this ad network as a publisher, but you must have high-value content on your website and must follow its policies to get google adsense approval.
The average RPM on AdSense ranges from 5$ to 20$. RPM fluctuates depending on user engagement traffic locations and many more factors.
Monumetric is an ad network that gives both professional and new bloggers more control over the advertisements that show on their site.
In addition, Publishers can choose from four different plans based on the amount of traffic they receive. They are: Propel, Ascend, Stratos, and Apollo. Depending on the amount of traffic your website receives, you may select from several options.
The traffic criteria have been stated clearly by Monumetric. To join their ad network as a publisher, a website or blog must have at least 10,000 monthly visits.
If your monthly traffic is less than 80k, you must pay a $99 setup fee by credit card to guarantee that they find the best sponsors for you and set up all of your workers. However, if your monthly pageviews exceed 80k, the setup fee is waived.
Monumetric also compensates its authors well. Monumetric’s average RPM ranges from $5 and $20, depending on the traffic location.
Also Read: Mediavine vs Monumetric
Valueimpression is an ad network with a high conversion rate. According to their claims, one can earn 40 to 300 percent more than on other networks. Valueimpression ad network is based in Vietnam.
Sign up process for Valueimpression is very easy. You can sign up for the ad network by visiting valueimpression website. Their approval process is also very fast, and they send you an email after they approve your website with all the login details to your dashboard.
To be eligible for Valueimpression, your blog or website must have at least 100k monthly visitors. However, if your site has high-quality content, they may still accept your blog.
You can earn around $7 per every thousand views if your visitors are mainly from Tier-1 countries. However, the earnings might be higher or lower depending on geo-location and niche.
To summarize, every ad network has advantages and disadvantages. But, we must carefully evaluate each ad network by looking at publisher reviews, advantages and disadvantages, support, payment methods, RPM, CPC, and other factors.
Furthermore, publishers should not rely just on one ad network for revenue. They should continuously be on the lookout for new ad networks and experiment with them. If you have any questions, suggestions, or experiences, please leave a comment below. I’d be happy to respond.