Mediavine vs Monumetric: Which is Better for Publishers?
There are tons of ad networks available for bloggers and publishers to monetize their blogs and start earning. Mediavine and Monumetric are also two of them. Both Mediavine and Monumetric help you generate revenue several times more than Google AdSense.
In this article, I am going to compare two ad networks: Mediavine and Monumetric based on requirements, dashboard, ad installation, earnings or revenue, payment process, site speed and customer support.
Mediavine vs Monumetric at a Glance
|50,000 Monthly Sessions
|10,000 Monthly Pageviews
From the above table, we can see that the traffic requirements to join Monumetric is lesser than Mediavine. Whereas the Average RPM of Mediavine is greater as well as Mediavine is more transparent in the revenue share to its publishers than Monumetric.
Mediavine vs Monumetric: Introduction
Let’s start the detailed comparison between the premium ad networks, Mediavine and Monumetric from their introduction:
What is Mediavine?
Mediavine is a full-service ad management platform that helps content creators develop long-term enterprises. In other words, Mediavine acts as a website’s ad manager, freeing the website’s owner to concentrate entirely on content. In 2004, Mediavine launched its ad management platform. Over 7000 publishers use Mediavine to generate revenue. Mediavine isn’t just for popular blogs; if you put in enough time and effort, even hobby bloggers can join this ad network.
What is Monumetric?
Monumetric is a full-service premium ad network for content creators and website owners. In 2012, Monumetric launched its ad management software. Originally, the platform was known as the Blogger Network. They changed the name to Monumetric because they wanted a name that reflected the fact that they work with more than 2000 publishers, not simply bloggers. They offer the most effective ways for bloggers to generate passive income through ad display while maintaining the greatest possible user experience on their site. Additionally, their team caters to specific partners and sets up your site using cutting-edge ad technologies to ensure lucrative publishing.
Monumetric vs Mediavine: Requirements
Both Mediavine and Monumetric provide outstanding services, but not everyone is a good fit for them. These ad networks aim to make sure that only the most promising and high-quality websites join their network, so they have specific requirements for joining.
You must have more than 50,000 monthly sessions to join the Mediavine publisher program. Furthermore, Mediavine rejects applications from publishers who use other ad networks to display adverts on their websites. They’ll check to see if the traffic is organic and if there’s any bot traffic or other suspicious activity. Furthermore, if AdSense has previously prohibited your website, Mediavine will not work with you. Furthermore, the United States, the United Kingdom, Canada, and Australia must account for the majority of your website traffic.
Publishers can choose from four options based on traffic volume: Propel, Ascend, Stratos, and Apollo. Depending on the amount of traffic your website receives, you may pick from a range of plans. Monumetric has made clear about their traffic requirements. To join their ad network as a publisher, a website or blog must have at least 10,000 monthly pageviews. If your monthly traffic is less than 80,000 you must pay a $99 startup fee by credit card to ensure that they choose the best advertisers for you and set up all of the services. However, if your monthly pageviews exceed 80k, the setup charge is free.
Mediavine vs Monumetric: Dashboard
Both Mediavine and Monumetric have quite nice dashboards and allows publishers to view their pageviews, RPM, total revenue and many more. But Mediavine Dashboard is comparatively better and informative than Monumetric’s Dashboard. Unlike Monumetric, Mediavine Dashboard allows you to view RPM per URL and site health. Monumetric Dashboard limits you to only pageviews, RPM etc. So, Mediavine is the winner when we compare the dashboard between Monumetric and Mediavine.
You may use your personal Mediavine dashboard to customize ad settings on your site, evaluate RPM data, track your earnings, and much more. The site health check is a key element of the Mediavine dashboard. This is a colour-coded indicator of how effectively your site is optimized for advertisements, with red being the worst and teal being the best. The profits and RPM per URL information in the dashboard is quite fascinating. The ad settings are one of the most significant aspects of the dashboard. You can specify which types of advertising you want to show on your site and on which devices you want them to appear.
The Monumetric dashboard allows you to track page views, RPM, and revenue, among other things. However, compared to Mediavine, its dashboard and user control over ad formats are rather limited. The Monumetric dashboard is, on the whole, very limited. There are no additional control methods, thus it’s just a glorified earning repository. The reporting interface is cool and informative, however, the reporting delay is their main issue. Reporting is frequently delayed by 1 to 2 days, which is inconvenient.
Monumetric vs Mediavine: Revenue
Both Mediavine and Monumetric provide good revenue to their publishers. Mediavine revenue share to its publisher is 75% that means Mediavine keeps 25% of your total earnings with them. Whereas Monumetric hasn’t made clear about the exact percentage of revenue they share with their publishers. Monumetric keeps 15%-30% of total generated revenue with them.
So, Mediavine is more transparent than Monumetric while sharing revenue to their publishers.
This topic is difficult to answer because every blog and website is unique. Most Monumetric publishers observe an average RPM of $5-$20, meaning that revenues might range from $5-$20 per 1,000 pageviews. However, this will be determined by factors such as your blog’s niche and the advertiser.
Mediavine’s revenue is significantly more than Monumetric’s. For the majority of the publishers who use Mediavine, the RPM ranges from $10 to $25. Ads on Mediavine are shown using lazy-loading technology, which improves overall viewability. As a result, there is an increase in revenue. The sticky advertising in the sidebar and at the bottom of each page is another reason why Mediavine publishers’ RPM and income are so high.
Mediavine vs Monumetric: Payments
Another big aspect of any advertising network is how they pay their publishers. There are different payment policies and payout options set by the different ad networks. Mediavine and Monumetric also have different payout options and policies. Let’s learn about it in detail:
Mediavine pays on a Net 65 basis, which means that the money you earn in a given month gets paid 65 days after the month ends. On the 5th of each month, payments are made. Payments will be issued on the next business day if the 5th falls on a weekend. For example, on June 5th, you will receive payment for any money earned in March. Mediavine offers publishers payment methods such as wire transfer, ACH, and Paypal.
Monumetric provides you with two payment options: bank transfer and PayPal. You’ll be able to set up your chosen payment method when you log in to your dashboard. Monumetric takes a different strategy when it comes to payment frequency. They pay on a net-60 basis. This implies that all of the money you earn in a given month will be paid out 60 days after the month ends. For instance, if you earn $100 in February, you will be paid the first week of May.
Mediavine vs Monumetric: Site Speed
The inclusion of advertisements on your website will undoubtedly slow down the speed of your site. Your user experience may be harmed by a slower site speed. Because good ad networks recognize the importance of site speed to their publishers and advertisers, they try to ensure that site speed is not harmed.
Mediavine Site Speed
Mediavine gives publishers two options for displaying or loading advertisements, so they can ensure that the ads have a minimal impact on the speed of their site.
Asynchronous loading is one of them. Ads are loaded separately from the content of the web page a visitor is reading in this manner. As a result, the process of loading advertisements has no effect on the speed of the site.
Another option is lazy loading, which involves only loading advertisements when a person scrolls down the page they’re on. As a result, advertising is only loaded when the reader is looking at them.
Monumetric Site Speed
Monumetric also has minimal effect on site speed. It is somehow similar to Mediavine while comparing their effect on site speed. Both ad networks make sure that publishers’ sites or blogs will have less impact on site speed while loading ads. But Monumetric doesn’t provide more options to the publishers to select the way they want to load ads on their site as Mediavine does.
Monumetric vs Mediavine: Support
While implementing ad codes and doing various other things, publishers may come across various problems and can have lots of questions and issues in their minds. A good ad network must provide high quality and timely support to its publishers. This helps both the ad network as well as publishers to develop trust between them and publishers can be highly benefitted. Both Mediavine and Monumetric provide high-class services to their publishers. Let’s discuss the services in detail:
Monumetric provides high-class support to its publishers. You can get urgent personal support in case of any queries and issues from a real human. Also, You can get their support by emailing them. They reply within 24 hours. So, Monumetric support is one step better than that of Mediavine.
Customer service and support are excellent at Mediavine. This is part of their corporate policy. You can send them an email with any questions or concerns, and they will answer as soon as possible. They also have a Facebook group particularly for publishers where they may submit questions and discuss their issues.
Mediavine vs Monumetric: Conclusion
This Mediavine vs. Monumetric comparison post should have provided you with some relevant information. Mediavine and Monumetric’s founders are both bloggers who have developed their skills in the large display advertising market.
In comparison to some other ad management agencies, the requirements for becoming a Mediavine or Monumetric publisher are likewise fairly reasonable. In my opinion, Mediavine is slightly better than Monumetric. So, if you have a blog that gets a lot of traffic, I recommend Mediavine as a publishing platform.
Have you ever used any of the ad networks mentioned above? What are your thoughts on the matter? Please let us know what you think in the comments area below.