AdSense Side Rail Ad: All You Need to Know
You must have seen this notice about Side Rail ads on your AdSense Dashboard if you use Google AdSense to monetize your site.
Many people don’t know about this ad type and are in confusion to use it or not. But don’t worry! I will break down what Side Rails mean and whether should you use it or not. First of all, let’s start with ad units and their types for the newbies.
What is an ad unit?
An ad unit is a collection of one or more Google ads that appear due to one piece of AdSense ad code. On the Ads area of your AdSense account, you can create, configure, and manage ad units. (Xanax) Ad units provide you control over where advertising displays and our native ad units offer a lot of customizing options.
Type of ad units on Google AdSense
AdSense provides numerous sorts of ad units. You can turn these ads on or off based on your preferences and needs.
|Display||These ads are a terrific all-arounder that can be used wherever. Display advertising is responsive by default, which means they adjust their size to fit your website layout and the devices of your users. Moreover, they can be configured to display fixed ad sizes. They’re also compatible with AMP pages.|
|In-feed||Native ads that flow naturally within a feed (such as a list of articles or products) provide an excellent user experience.|
|In-article||Native advertising that blends in perfectly between paragraphs on your pages to improve the reading experience.|
|Multiplex ads||Grid-based ad unit that shows content recommendation-style native ads.|
|Search engine||A google-powered search engine that shows ads with search results.|
Also Read: Best Ad Networks For Bloggers Publishers
What is Side Rail Ad?
Google has launched a new format called side rails. It is very similar to anchor ads. Side rails are advertisements that appear on the sides of your pages when viewed on widescreen devices such as desktop computers.
If you already have anchor ads enabled, side rails will begin to appear on your site after 2022-12-13. Also, If you don’t want to see side rails, you may disable them in your Auto ads settings.
What do Side Rails Look Like?
Side Rails ads pretty much look and feel like anchor ads but appear on the side of the screen. They can play a great role to increase AdSense CTR.
Some may feel it is useless as we can use sticky sidebar and place ads there but it can be useful as you don’t have to worry about the extra space used on mobile devices as the sidebar ads appear on the bottom of the page on mobile.
You can see this image for reference:
Anchor ads and Side Rails: What is the Difference?
The main difference is the platforms i.e. devices. While anchor ads appear on both mobile, tablet, and desktop, the side rails will only appear on widescreen devices such as desktops.
Even if they are introduced on November 30 by Google, Side Rails will start appearing from December 13.
We recommend you give the side rail ad a try as it can possibly increase CTR and CPC rates.
If you have any queries, you can comment below.
Thanks for reading!